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Tran Phat Hoai Packaging



Have you tried to eat Vietnamese fermented pork roll, which is a traditional food in Vietnam? In order to make the packaging of the product more impressive as well as having the Vietnamese featured foods - dishes made with banana leaves, RYMEE utilized green color and illustrated the man farmer by hand drawing style. Additionally, Tran Phat Hoai’s buyers get an authentic feeling when looking at the packaging due to the combination of green and pink colors.  

Challenges we meet: 
In general, packaging is one of the popular deficiencies of Vietnamese products, and definitely, Tran Phat Hoai Fermented Pork Roll is definitely no exception. The brand is the first brand which achieve high-quality certification to distribute products to supermarkets, such as Big C, Coop Mart, and Win Mart,... however, its high standing was gradually eroded in the intensely competitive market. Moreover, other fermented food brands’ packaging has similar designs, especially the banana leaf pattern on the outside. This is difficult for customers to recognize different brands.

Outcome we get:
To create a distinct impression on the shelves and convey the brand’s story and inspiration, green color is still the main color on the packaging of its products. Cooperation between RYMEE Creative and Tran Phat Hoai had an impressive outcome.


Tran Phat Hoai Packaging
Published:

Tran Phat Hoai Packaging

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